Allstate
THe PRocess
The Ask: Create a campaign that reintroduces Allstate to a younger generation of consumers with a digital/social campaign that modernizes the brand and creates new relevance for today, shifting from a traditional insurer to a modern-day protector.
Insight: People can avoid the bad before the bad ever happens.
Strategy: Create a campaign that shows Allstate is a protector protector that grows with you and helps bypass the bad.
Execution: The ‘Bypass the Bad’ campaign.
THE TEAM:
Strategy: Myself, Abibatou Diallo, Angela Cheung
Account and Comms: George Guzman, Eda Kutsal, Taylor Nguyen, Brandon Koi
UX: Toni Leon
Project Management: Luis Miguel Herrera, Sarah Bernal
Media Planning: Simon Talluri, Hanlan Li
Copywriting: Jourdan Cerillo
Art Direction: Sam Lopez
Designer: Savanah Sanchez