THE N.E.S.T.

Grand Opening of The NEST.

The Ask: Think of a way to promote the grand opening of a vintage clothing store located in Eugene, Oregon.

Insight: Consumers may be reluctant to purchase anything that they can’t wear from a vintage clothing store. What we as a team have to do is to shift their mindset to understand that they are purchasing something that is fresh and a collectors piece where they can look back in twenty years and have a little piece of history.

Strategy: Create visuals that would showcase the clothes in places where you would be throughout the day in Eugene.

SMCI: Give people a visual of what 24 hours in Eugene would be like.

The Result: Posters that were made and published throughout social media and posted around campus along with creating a look book where we printed 100 copies along with a sticker pack and exclusive deals that are hidden inside the book.

Team:

David Young: Photographer, Project Manager.

Myself: Talent Acquisition Lead, Producer, Social Media, Designer, Project Manager.

Lucas Gordon: Designer, Strategist. Media Planner.